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+<h1 id="awesome-design-principles-awesome">Awesome Design Principles <a
+href="https://github.com/sindresorhus/awesome"><img
+src="https://cdn.rawgit.com/sindresorhus/awesome/d7305f38d29fed78fa85652e3a63e154dd8e8829/media/badge.svg"
+alt="Awesome" /></a></h1>
+<p>A curated list of good design and experience principles.</p>
+<blockquote>
+<p>Design Principles are a tool for creating better and more consistent
+designs and experiences. They are high level rules that guide detailed
+design decisions. They are often written down within bigger style
+guides, pattern libraries or design systems.</p>
+</blockquote>
+<p>Know a resource that isn’t listed below? Feel free to create a new <a
+href="https://github.com/robinstickel/awesome-design-principles/pulls">pull
+request</a>, or open an <a
+href="https://github.com/robinstickel/awesome-design-principles/issues/new">issue</a>.
+Please read the <a href="CONTRIBUTING.md">contribution guidelines</a>
+before contributing.</p>
+<h3 id="contents">Contents</h3>
+<ul>
+<li><a
+href="https://github.com/robinstickel/awesome-design-principles#principles-within-bigger-design-systems">Principles
+within bigger Design Systems</a></li>
+<li><a
+href="https://github.com/robinstickel/awesome-design-principles#articles-about-design-principles">Articles
+about Design Principles</a></li>
+<li><a
+href="https://github.com/robinstickel/awesome-design-principles#other-resources">Other
+Resources</a></li>
+<li><a
+href="https://github.com/robinstickel/awesome-design-principles#credits-and-notes">Credits
+and Notes</a></li>
+</ul>
+<h2 id="principles-within-bigger-design-systems">Principles within
+bigger Design Systems</h2>
+<ul>
+<li><a href="https://ant.design/docs/spec/proximity">Alibaba Ant Design
+Principles</a></li>
+<li><a
+href="https://developer.apple.com/design/human-interface-guidelines/">Apple
+Human Interface Principles</a></li>
+<li><a
+href="https://atlassian.design/guidelines/brand/personality">Atlassian
+Brand Personality</a></li>
+<li><a
+href="https://coop-design-manual.herokuapp.com/principles.html">Co-op
+Design Principles</a></li>
+<li><a
+href="http://design.firefox.com/photon/introduction/principles.html">Firefox
+Photon Design System Principles</a></li>
+<li><a
+href="https://material.io/guidelines/#introduction-principles">Google
+Material Design Principles</a></li>
+<li><a href="https://www.gov.uk/design-principles">GOV.uk Design
+Principles</a></li>
+<li><a href="http://harmony.intuit.com/voice-tone/">Harmony Design
+System Voice &amp; Tone Principles</a></li>
+<li><a
+href="https://www.carbondesignsystem.com/guidelines/accessibility/overview">IBM
+Carbon Design Principles</a></li>
+<li><a href="http://design-system.lostmy.name/design-principles">Lost My
+Name Design System Principles</a></li>
+<li><a
+href="http://styleguide.mailchimp.com/writing-principles/">Mailchimp
+Writing Goals and Principles</a></li>
+<li><a href="https://design.trello.com/principles">Nachos - Trello’s
+Design System Principles</a></li>
+<li><a href="https://seek-oss.github.io/seek-style-guide/">Seek Style
+Guide Principles</a></li>
+<li><a
+href="https://polaris.shopify.com/principles/principles#app">Shopify
+Polaris Principles</a></li>
+<li><a href="https://standards.usa.gov/design-principles/">U.S. Web
+Design Principles</a></li>
+</ul>
+<h2 id="articles-about-design-principles">Articles about Design
+Principles</h2>
+<ul>
+<li><a
+href="https://www.cxpartners.co.uk/our-thinking/design-principles/">Design
+Principles - a Guide</a> - Good introduction and best practices.</li>
+<li><a
+href="https://blog.asana.com/2013/10/design-principles/">Developing
+Asanas Design Principles</a> - Inside article on how Asana developed
+their principles.</li>
+<li><a
+href="https://www.invisionapp.com/blog/core-principles-of-ui-design/">The
+Core Principles of UI Design</a> - Short excerpt from Fundamental UI
+Design, an InVision e-course by Jane Portman.</li>
+<li><a
+href="https://medium.com/apegroup-texts/design-principles-a-guide-to-less-shitty-feedback-64e9541816c1">Design
+Principles Guide to less shitty Feedback</a> - Short introduction and
+practical guide on how to set design principles (with examples)</li>
+</ul>
+<h2 id="other-resources">Other Resources</h2>
+<ul>
+<li><a
+href="https://github.com/BEICOOP/BEICPBLChallenge/blob/master/Phase3/Stakeholders_Roles/Designer.md">Built
+Environment Innovation Design</a> - Lists professional design
+disciplines associated with built environment ventures and describes
+their roles (part of an open source project based learning challenge
+curricula).</li>
+<li><a href="http://learndesignprinciples.com/">Learn Design
+Principles</a> - Learn how design principles can be applied from
+architecture to product design.</li>
+<li><a href="http://www.designprinciplesftw.com/">Design Principles
+FTW</a> - “The biggest collection of Design Principles on the
+Internet.”</li>
+<li><a href="https://principles.adactio.com/">principles.adactio.com</a>
+- Huge list with various types of more traditional design
+principles.</li>
+<li><a
+href="http://bokardo.com/principles-of-user-interface-design/">Principles
+of User Interface Design</a> - Long list with well explained principles
+by Joshua Porter</li>
+<li><a
+href="http://bokardo.com/principles-of-product-design/">Principles of
+Product Design</a> - Long list with well explained principles by Joshua
+Porter</li>
+</ul>
+<h3 id="credits-and-notes">Credits and Notes</h3>
+<p>This list is heavily inspired by <a
+href="https://github.com/alexpate/awesome-design-systems">Awesome Design
+Systems</a> by Alex Pate. As an UX designer I find myself writing design
+and/or experience principles quite often. I created this list for
+reference and to get inspiration for better design principles.</p>
+<p><a
+href="https://github.com/robinstickel/awesome-design-principles">designprinciples.md
+Github</a></p>