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<h1 id="awesome-design-principles-awesome">Awesome Design Principles <a
href="https://github.com/sindresorhus/awesome"><img
src="https://cdn.rawgit.com/sindresorhus/awesome/d7305f38d29fed78fa85652e3a63e154dd8e8829/media/badge.svg"
alt="Awesome" /></a></h1>
<p>A curated list of good design and experience principles.</p>
<blockquote>
<p>Design Principles are a tool for creating better and more consistent
designs and experiences. They are high level rules that guide detailed
design decisions. They are often written down within bigger style
guides, pattern libraries or design systems.</p>
</blockquote>
<p>Know a resource that isnt listed below? Feel free to create a new <a
href="https://github.com/robinstickel/awesome-design-principles/pulls">pull
request</a>, or open an <a
href="https://github.com/robinstickel/awesome-design-principles/issues/new">issue</a>.
Please read the <a href="CONTRIBUTING.md">contribution guidelines</a>
before contributing.</p>
<h3 id="contents">Contents</h3>
<ul>
<li><a
href="https://github.com/robinstickel/awesome-design-principles#principles-within-bigger-design-systems">Principles
within bigger Design Systems</a></li>
<li><a
href="https://github.com/robinstickel/awesome-design-principles#articles-about-design-principles">Articles
about Design Principles</a></li>
<li><a
href="https://github.com/robinstickel/awesome-design-principles#other-resources">Other
Resources</a></li>
<li><a
href="https://github.com/robinstickel/awesome-design-principles#credits-and-notes">Credits
and Notes</a></li>
</ul>
<h2 id="principles-within-bigger-design-systems">Principles within
bigger Design Systems</h2>
<ul>
<li><a href="https://ant.design/docs/spec/proximity">Alibaba Ant Design
Principles</a></li>
<li><a
href="https://developer.apple.com/design/human-interface-guidelines/">Apple
Human Interface Principles</a></li>
<li><a
href="https://atlassian.design/guidelines/brand/personality">Atlassian
Brand Personality</a></li>
<li><a
href="https://coop-design-manual.herokuapp.com/principles.html">Co-op
Design Principles</a></li>
<li><a
href="http://design.firefox.com/photon/introduction/principles.html">Firefox
Photon Design System Principles</a></li>
<li><a
href="https://material.io/guidelines/#introduction-principles">Google
Material Design Principles</a></li>
<li><a href="https://www.gov.uk/design-principles">GOV.uk Design
Principles</a></li>
<li><a href="http://harmony.intuit.com/voice-tone/">Harmony Design
System Voice &amp; Tone Principles</a></li>
<li><a
href="https://www.carbondesignsystem.com/guidelines/accessibility/overview">IBM
Carbon Design Principles</a></li>
<li><a href="http://design-system.lostmy.name/design-principles">Lost My
Name Design System Principles</a></li>
<li><a
href="http://styleguide.mailchimp.com/writing-principles/">Mailchimp
Writing Goals and Principles</a></li>
<li><a href="https://design.trello.com/principles">Nachos - Trellos
Design System Principles</a></li>
<li><a href="https://seek-oss.github.io/seek-style-guide/">Seek Style
Guide Principles</a></li>
<li><a
href="https://polaris.shopify.com/principles/principles#app">Shopify
Polaris Principles</a></li>
<li><a href="https://standards.usa.gov/design-principles/">U.S. Web
Design Principles</a></li>
</ul>
<h2 id="articles-about-design-principles">Articles about Design
Principles</h2>
<ul>
<li><a
href="https://www.cxpartners.co.uk/our-thinking/design-principles/">Design
Principles - a Guide</a> - Good introduction and best practices.</li>
<li><a
href="https://blog.asana.com/2013/10/design-principles/">Developing
Asanas Design Principles</a> - Inside article on how Asana developed
their principles.</li>
<li><a
href="https://www.invisionapp.com/blog/core-principles-of-ui-design/">The
Core Principles of UI Design</a> - Short excerpt from Fundamental UI
Design, an InVision e-course by Jane Portman.</li>
<li><a
href="https://medium.com/apegroup-texts/design-principles-a-guide-to-less-shitty-feedback-64e9541816c1">Design
Principles Guide to less shitty Feedback</a> - Short introduction and
practical guide on how to set design principles (with examples)</li>
</ul>
<h2 id="other-resources">Other Resources</h2>
<ul>
<li><a
href="https://github.com/BEICOOP/BEICPBLChallenge/blob/master/Phase3/Stakeholders_Roles/Designer.md">Built
Environment Innovation Design</a> - Lists professional design
disciplines associated with built environment ventures and describes
their roles (part of an open source project based learning challenge
curricula).</li>
<li><a href="http://learndesignprinciples.com/">Learn Design
Principles</a> - Learn how design principles can be applied from
architecture to product design.</li>
<li><a href="http://www.designprinciplesftw.com/">Design Principles
FTW</a> - “The biggest collection of Design Principles on the
Internet.”</li>
<li><a href="https://principles.adactio.com/">principles.adactio.com</a>
- Huge list with various types of more traditional design
principles.</li>
<li><a
href="http://bokardo.com/principles-of-user-interface-design/">Principles
of User Interface Design</a> - Long list with well explained principles
by Joshua Porter</li>
<li><a
href="http://bokardo.com/principles-of-product-design/">Principles of
Product Design</a> - Long list with well explained principles by Joshua
Porter</li>
</ul>
<h3 id="credits-and-notes">Credits and Notes</h3>
<p>This list is heavily inspired by <a
href="https://github.com/alexpate/awesome-design-systems">Awesome Design
Systems</a> by Alex Pate. As an UX designer I find myself writing design
and/or experience principles quite often. I created this list for
reference and to get inspiration for better design principles.</p>
<p><a
href="https://github.com/robinstickel/awesome-design-principles">designprinciples.md
Github</a></p>