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<h1 id="awesome-advertising-awesome">Awesome Advertising <a
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href="https://awesome.re"><img src="https://awesome.re/badge.svg"
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alt="Awesome" /></a></h1>
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<p><strong>A curated list of advertising and programmatic media content
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and resources.</strong></p>
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<p><strong>Disclaimer:</strong> I know people really dislike and,
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sometimes, get angry about ads on sites and apps. As they are widely
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used by individuals and companies to monetize, the main goal of this
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list is to share knowledge about how to implement it correctly and in an
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optimized way.</p>
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<h2 id="contents">Contents</h2>
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<ul>
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<li><a href="#acronyms-and-abbreviations">Acronyms and
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Abbreviations</a></li>
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<li><a href="#concepts-and-fundamentals">Concepts and
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Fundamentals</a></li>
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<li><a href="#best-practices">Best Practices</a></li>
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<li><a href="#ad-managers--ad-servers--platforms">Ad Managers / Ad
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Servers / Platforms</a></li>
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<li><a href="#google-ad-manager">Google Ad Manager</a></li>
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<li><a href="#gam-libraries--tools">GAM Libraries / Tools</a></li>
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<li><a href="#facebook--instagram">Facebook / Instagram</a></li>
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<li><a href="#programmatic">Programmatic</a></li>
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<li><a href="#header-bidding-hb">Header Bidding (HB)</a></li>
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<li><a href="#prebid">Prebid</a></li>
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<li><a href="#prebid-libraries--tools">Prebid Libraries / Tools</a></li>
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<li><a href="#newsletters">Newsletters</a></li>
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<li><a href="#contact">Contact</a></li>
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</ul>
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<h2 id="acronyms-and-abbreviations">Acronyms and Abbreviations</h2>
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<ul>
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<li>AdOps: Advertising Operations</li>
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<li>AdX: Ad Exchange</li>
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<li>CPC: Cost Per Click</li>
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<li>CPM: Cost Per Mille</li>
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<li>CR: Conversion Rate</li>
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<li>CTR: Click Through Rate</li>
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<li>DFP: DoubleClick for Publishers</li>
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<li>DMP: Data Management Platform</li>
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<li>DSP: Demand Side Platform</li>
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<li>eCPM: Effective Cost Per Mille</li>
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<li>HB: Header Bidding</li>
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<li>RTB: Real Time Bidding</li>
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<li>SSP: Supply Side Platforms</li>
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</ul>
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<h2 id="concepts-and-fundamentals">Concepts and Fundamentals</h2>
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<ul>
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<li><a
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href="https://www.thinkwithgoogle.com/intl/en-145/perspectives/local-articles/what-does-ad-server-do-and-how-can-you-benefit-it/">What
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does an Ad Server does and how can you benefit from it?</a> - Explain
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what an Ad Server do and how it can benefit your business.</li>
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<li><a href="https://adzerk.com/blog/what-is-an-ad-server/">What is an
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Ad Server</a> - Explain what an Ad Server is, Publisher vs Advertiser,
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why have one ad server.</li>
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</ul>
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<h2 id="best-practices">Best Practices</h2>
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<ul>
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<li><a href="https://www.betterads.org/">Coalition for Better Ads</a> -
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A group of companies (Google, Facebook, etc) that publish research about
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how to improve the online consumer ad experience and defined some
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standards.</li>
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</ul>
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<h2 id="ad-managers-ad-servers-platforms">Ad Managers / Ad Servers /
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Platforms</h2>
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<ul>
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<li><a href="https://site.adform.com/">Adform</a> - Advertising
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platform.</li>
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<li><a href="https://adzerk.com/">Adzerk</a> - Ad serving APIs to build
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and scale server-side ad platforms.</li>
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<li><a href="https://admanager.google.com/">Google Ad Manager (formerly
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DFP: DoubleClick for Publishers)</a></li>
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<li><a href="https://displayvideo.google.com/">Google Display &
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Video 360 (a.k.a DV360 / formerly DoubleClick Bid Manager)</a> -
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Integrated tool that helps creative, data, and media teams work together
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to execute end-to-end campaigns.</li>
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<li><a href="https://smartadserver.com/">Smart AdServer</a> - Ad
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Server.</li>
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</ul>
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<h2 id="google-ad-manager">Google Ad Manager</h2>
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<ul>
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<li><a href="https://support.google.com/admanager/topic/7505788">About
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Ad Manager and Ad Exchange</a> - Info about Google Ad Manager and Ad
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Exchange.</li>
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<li><a href="https://support.google.com/admanager/topic/6048322">Common
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problems / Troubleshooting</a> - How to solve common problems / issues
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with Google Ad Manager.</li>
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<li><a
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href="https://skillshop.exceedlms.com/student/path/17117-drive-advertising-revenue-with-google-ad-manager">Google
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Ad Manager Fundamentals</a> - Google Academy videos about Ad Manager
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(you should login to see the videos).</li>
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<li><a href="https://support.google.com/admanager/">Help center</a> -
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Google Ad Manager Help Center.</li>
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<li><a
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href="https://support.google.com/admanager/answer/9197913">Release notes
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(2019)</a> - 2019 Google Ad Manager releases archive.</li>
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<li><a href="https://support.google.com/admanager/topic/7505789">Setup
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guide</a> - Guide to set up Google Ad Manager.</li>
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</ul>
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<h2 id="gam-libraries-tools">GAM Libraries / Tools</h2>
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<ul>
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<li>React DFP - <a
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href="https://github.com/jaanauati/react-dfp">GitHub</a> | <a
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href="http://react-dfp.ml/">Docs</a> - React library to implement Google
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Ad Manager on your website.</li>
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</ul>
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<h2 id="facebook-instagram">Facebook / Instagram</h2>
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<ul>
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<li><a href="https://www.facebook.com/business/learn">Facebook
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Blueprint</a> - Online training for Advertising on Facebook and
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Instagram.</li>
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</ul>
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<h2 id="programmatic">Programmatic</h2>
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<ul>
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<li><a
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href="https://academy.exceedlms.com/student/catalog/list?category_ids=682-programmatic">Google
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Ads Academy: Programmatic</a> - Google Academy videos about Programmatic
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(you should login to see the videos).</li>
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</ul>
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<h2 id="header-bidding-hb">Header Bidding (HB)</h2>
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<ul>
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<li><a
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href="https://adprofs.co/beginners-guide-to-header-bidding/">Beginner’s
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Guide to Header Bidding</a> - Complete guide to understand HB, why it’s
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important, how does it work.</li>
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<li><a href="http://prebid.org/overview/intro.html#header-bidding">What
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is Header Bidding by Prebid</a> - Guide about HB from the most used
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library to implement it.</li>
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</ul>
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<h2 id="prebid">Prebid</h2>
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<ul>
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<li><a href="http://prebid.org/">Prebid</a> - Website of the most used
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library to implement HB.</li>
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<li><a href="http://prebid.org/adops/before-you-start.html">Prebid for
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AdOps</a> - Prebid Guide to AdOps.</li>
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<li><a href="http://prebid.org/developers.html">Prebid for
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Developers</a> - Prebid Guide to Developers.</li>
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<li><a
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href="http://prebid.org/adops/setting-up-prebid-multi-format-in-dfp.html">Google
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Ad Manager + Prebid.js</a> - How to setup Prebid.js with Google Ad
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Manager.</li>
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<li><a
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href="https://support.smartadserver.com/s/article/Holistic-Setup">Smart
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Ad Server + Prebid.js</a> - How to set up Prebid.js with Smart Ad
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Server.</li>
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</ul>
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<h2 id="prebid-libraries-tools">Prebid Libraries / Tools</h2>
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<ul>
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<li><a href="https://github.com/kmjennison/dfp-prebid-setup">Prebid +
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GAM setup tool</a> - An automated line item generator for Prebid.js and
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Google Ad Manager.</li>
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<li>React Prebid - <a
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href="https://github.com/technology-ebay-de/react-prebid">GitHub</a> |
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<a
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href="https://github.com/technology-ebay-de/react-prebid/wiki">Docs</a>
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- React library to implement Google Ad Manager on your website.</li>
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</ul>
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<h2 id="newsletters">Newsletters</h2>
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<ul>
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<li><a href="https://adprofs.co/this-week-in-ad-tech/">AdProfs</a> -
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This week in ad tech - one email per week, 5 min read.</li>
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<li><a
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href="https://www.facebook.com/business/m/updates-signup">Business News
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from Facebook</a> - Latest updates, marketing trends and advertising
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tips from Facebook.</li>
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<li><a href="https://simonjharris.substack.com">Happy Friday by Simon J.
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Harris</a> - Ad tech info curated by <a
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href="https://twitter.com/SimonJHarris"><span class="citation"
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data-cites="SimonJHarris">@SimonJHarris</span></a>.</li>
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</ul>
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<h2 id="contributing">Contributing</h2>
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<p>Contributions to this list are always welcome! Take a look at <a
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href="https://github.com/cenoura/awesome-ads/blob/master/CONTRIBUTING.md">contribution
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guidelines</a> and feel free to open a PR adding/updating items.</p>
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<h2 id="contact">Contact</h2>
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<p>If you have any questions or suggestions about this list, do not
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hesitate to contact me on Twitter <a
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href="https://twitter.com/_seunoura">@_seunoura</a> or <a
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href="https://github.com/cenoura/awesome-ads/issues/new">open an
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issue</a>.</p>
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<h2 id="license">License</h2>
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<p>This work is licensed under <a
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href="https://github.com/cenoura/awesome-ads/blob/master/LICENSE">Creative
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Commons Attribution 4.0 International</a>.</p>
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<p><a href="https://github.com/cenoura/awesome-ads">ads.md
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Github</a></p>
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