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 Awesome Startup
 Awesome Startup
!Awesome (https://cdn.rawgit.com/sindresorhus/awesome/d7305f38d29fed78fa85652e3a63e154dd8e8829/media/badge.svg) (https://github.com/sindresorhus/awesome)
A curated list of awesome books, videos, courses and resources about making a startup.
@@ -19,78 +19,82 @@
- Leadership & People (#leadership--people)
 Books
 Books
⟡ Quotes / Lessons / Videos for Entrepreneurs and Startups (http://www.blockshelf.com/)
⟡ For Entrepreneurs (http://powerbooks.strikingly.com/)
⟡ Zero to One by Peter Thiel (https://www.amazon.com/Zero-One-Notes-Startups-Future/dp/0804139296/ref=sr_1_1?ie=UTF8&qid=1540102964&sr=8-1&keywords=0+to+1) Notes on Startups, or How to Build the Future 
⟡ Zero to One by Peter Thiel
 (https://www.amazon.com/Zero-One-Notes-Startups-Future/dp/0804139296/ref=sr_1_1?ie=UTF8&qid=1540102964&sr=8-1&keywords=0+to+1) Notes on Startups, or How to Build the Future 
⟡ Startup Notes (http://startupnotes.org/#page/1)
⟡ Hooked: How to Build Habit-Forming Products (http://amzn.com/1591847788)
- The Lean Startup by Eric Ries (http://www.amazon.com/Lean-Startup-Innovation-Successful-ebook/dp/B004J4XGN6/)
- Business Model Generation by Alexander Osterwalder (http://www.amazon.com/Business-Model-Generation-Visionaries-ebook/dp/B00BD6RFFS/)
- The Startup Owner's Manual by Steve Blank (http://www.amazon.com/Startup-Owners-Manual-Step--ebook/dp/B009UMTMKS/) - The Startup Owner's Manual lays out the best practices, lessons and tips that have swept the
startup world, offering a wealth of proven advice and information for entrepreneurs of all stripes.
- The Startup Owner's Manual by Steve Blank (http://www.amazon.com/Startup-Owners-Manual-Step--ebook/dp/B009UMTMKS/) - The Startup Owner's Manual lays out the best practices, lessons and tips
that have swept the startup world, offering a wealth of proven advice and information for entrepreneurs of all stripes.
- Running Lean by Ash Maurya (http://www.amazon.com/Running-Lean-Iterate-Series-ebook/dp/B006UKFFE0/) - A practical guide to the Lean Startup
- Founders At Work by Jessica Livingston (http://www.amazon.com/Founders-Work-Stories-Startups-ebook/dp/B009IXMK4O/) - A collection of interviews about the early days of popular technology companies
- The Founder's Dilemmas by Noam Wasserman (http://www.amazon.com/The-Founders-Dilemmas-Entrepreneurship-ebook/dp/B007AIXKUM/) - Drawing on a decade of research, Noam Wasserman reveals the common pitfalls 
founders face and how to avoid them.
- Founders At Work by Jessica Livingston (http://www.amazon.com/Founders-Work-Stories-Startups-ebook/dp/B009IXMK4O/) - A collection of interviews about the early days of popular technology 
companies
- The Founder's Dilemmas by Noam Wasserman (http://www.amazon.com/The-Founders-Dilemmas-Entrepreneurship-ebook/dp/B007AIXKUM/) - Drawing on a decade of research, Noam Wasserman reveals the 
common pitfalls founders face and how to avoid them.
- Venture Deals by Brad Feld and Jason Mendelson (http://www.amazon.com/Venture-Deals-Smarter-Capitalist-ebook/dp/B00AO2PWOI/)
- Venture Capitalists at Work by Tarang Shah and Sheetal Shah (http://www.amazon.com/Venture-Capitalists-Work-Billion-Dollar-ebook/dp/B006C9EM1Q/) - Venture Capitalists at Work: How VCs Identify and Build 
Billion-Dollar Successes offers unparalleled insights into the funding and management of companies like YouTube, Zappos, Twitter, Starent, Facebook, and Groupon. The venture capitalists profiled—among the best 
in the business—also reveal how they identify promising markets, products, and entrepreneurs.
- Venture Capitalists at Work by Tarang Shah and Sheetal Shah (http://www.amazon.com/Venture-Capitalists-Work-Billion-Dollar-ebook/dp/B006C9EM1Q/) - Venture Capitalists at Work: How VCs 
Identify and Build Billion-Dollar Successes offers unparalleled insights into the funding and management of companies like YouTube, Zappos, Twitter, Starent, Facebook, and Groupon. The 
venture capitalists profiled—among the best in the business—also reveal how they identify promising markets, products, and entrepreneurs.
- Traction: A Startup Guide to Getting Customers (https://www.amazon.com/Traction-Startup-Achieve-Explosive-Customer/dp/0241242533)
- Zero to One by Peter Thiel (https://www.amazon.com/Zero-One-Notes-Startups-Future/dp/0804139296/ref=sr_1_1?ie=UTF8&qid=1540102964&sr=8-1&keywords=0+to+1) Notes on Startups, or How to Build the Future
- Zero to One by Peter Thiel (https://www.amazon.com/Zero-One-Notes-Startups-Future/dp/0804139296/ref=sr_1_1?ie=UTF8&qid=1540102964&sr=8-1&keywords=0+to+1) Notes on Startups, or How to Build 
the Future
- Hello, Startup (https://www.hello-startup.net/) - The "Hello, World" tutorial for building a startup
⟡ The Balanced Scorecard: Translating Strategy into Action (https://www.amazon.com/Balanced-Scorecard-Translating-Strategy-Action/dp/0875846513) - The Balanced Scorecard translates a company's vision and 
strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between
short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. This is a great tool for all 
companies, but importantly early stage companies, to help them translate data to data execution into actionable and measurable outcomes, across the business.
⟡ Good to Great: Why Some Companies Make the Leap and Others Don't (https://www.amazon.com/Good-Great-Some-Companies-Others/dp/0066620996) - Using tough benchmarks, Collins and his research team identified a set
of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat 
the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General 
Electric, and Merck. 
⟡ The Innovator's Solution: Creating and Sustaining Successful Growth (https://www.amazon.com/Innovators-Solution-Creating-Sustaining-Successful/dp/1422196577) - Helpful to growth stage companies who are moving 
beyond their initial successful product, provides a great framework for how to invest beyond the core.
⟡ The Balanced Scorecard: Translating Strategy into Action (https://www.amazon.com/Balanced-Scorecard-Translating-Strategy-Action/dp/0875846513) - The Balanced Scorecard translates a 
company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and 
learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and 
softer, more subjective measures. This is a great tool for all companies, but importantly early stage companies, to help them translate data to data execution into actionable and measurable 
outcomes, across the business.
⟡ Good to Great: Why Some Companies Make the Leap and Others Don't (https://www.amazon.com/Good-Great-Some-Companies-Others/dp/0066620996) - Using tough benchmarks, Collins and his research 
team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies 
generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the 
world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck. 
⟡ The Innovator's Solution: Creating and Sustaining Successful Growth (https://www.amazon.com/Innovators-Solution-Creating-Sustaining-Successful/dp/1422196577) - Helpful to growth stage 
companies who are moving beyond their initial successful product, provides a great framework for how to invest beyond the core.
⟡ Tribes: We Need You to Lead Us (https://www.amazon.com/Tribes-We-Need-You-Lead-ebook/dp/B001FA0LAI/) - 
Seth Godin stresses the importance and benefits of knowing your audience and staying hyper-focused on them to build a loyal following. “With his signature wit and storytelling flair, Godin presents the three 
steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead.
Seth Godin stresses the importance and benefits of knowing your audience and staying hyper-focused on them to build a loyal following. “With his signature wit and storytelling flair, Godin 
presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead.
⟡ Rise of the Revenue Marketer (https://www.amazon.com/Rise-Revenue-Marketer-Debbie-Qaqish/dp/1610054075/) -
The role of Marketing has dramatically evolved over the last decade. Historically seen exclusively as a cost-center for the business, this shift tasks Marketing with generating revenue. This book highlights 
these changes and outlines the organizational structure necessary to drive this accountability and growth. 
⟡ Built to Last: Successful Habits of Visionary Companies
 (https://www.amazon.com/Built-Last-Successful-Visionary-Essentials/dp/0060516402) - Built to Last provides a master blueprint for building organizations that will prosper long into the 21st century and beyond.
The role of Marketing has dramatically evolved over the last decade. Historically seen exclusively as a cost-center for the business, this shift tasks Marketing with generating revenue. This 
book highlights these changes and outlines the organizational structure necessary to drive this accountability and growth. 
⟡ Built to Last: Successful Habits of Visionary Companies (https://www.amazon.com/Built-Last-Successful-Visionary-Essentials/dp/0060516402) - Built to Last provides a master blueprint for 
building organizations that will prosper long into the 21st century and beyond.
⟡ Change the Culture, Change the Game: The Breakthrough Strategy for Energizing Your Organization and Creating Accountability for Results 
(https://www.amazon.com/Change-Culture-Game-Breakthrough-Organization/dp/1591845394) - shows how leaders can achieve record-breaking results by quickly and effectively shaping their organizational culture to 
capitalize on their greatest asset-their people.
(https://www.amazon.com/Change-Culture-Game-Breakthrough-Organization/dp/1591845394) - shows how leaders can achieve record-breaking results by quickly and effectively shaping their 
organizational culture to capitalize on their greatest asset-their people.
 Videos and Courses
 Videos and Courses
- How to start a startup (course) (https://startupclass.co/course/how-to-start-a-startup)
- Steve Jobs' Vision of the World (video) (https://www.youtube.com/watch?v=Tuw8hxrFBH8)
⟡ Startup Talks (http://startuptalks.tv/)
⟡ Startup Movies (http://startupmovies.be-genius.com/)
- The Lean Launchpad by Steve Blank (Udacity) (https://www.udacity.com/course/ep245) - Learn the key tools and steps to build a successful startup (or at least reduce the risk of failure). An introduction to the
basics of Steve Blank's famous Customer Development process, where entrepreneurs "get out of the building" to gather massive amounts of customer and marketplace feedback, and then use that feedback to 
continuously iterate and evolve their startup business models, improving the chances of success at every step.
- The Lean Launchpad by Steve Blank (Udacity) (https://www.udacity.com/course/ep245) - Learn the key tools and steps to build a successful startup (or at least reduce the risk of failure). An
introduction to the basics of Steve Blank's famous Customer Development process, where entrepreneurs "get out of the building" to gather massive amounts of customer and marketplace feedback, 
and then use that feedback to continuously iterate and evolve their startup business models, improving the chances of success at every step.
- Startup Engineering (Coursera) (https://www.coursera.org/course/startup) - Learn the engineering skills needed to build a technology startup from the ground up.
- Developing Innovative Ideas for New Companies (Coursera) (https://www.coursera.org/course/innovativeideas) - Explore how to identify and develop great ideas into great companies. Learn how to identify 
opportunities based on real customer needs. Develop solid business models. Create successful companies.
- Developing Innovative Ideas for New Companies (Coursera) (https://www.coursera.org/course/innovativeideas) - Explore how to identify and develop great ideas into great companies. Learn how 
to identify opportunities based on real customer needs. Develop solid business models. Create successful companies.
- 500 Startups #500distro conference videos (https://www.youtube.com/playlist?list=PLOStnEM8wBOZMOr_jwoK4-EtPuX5fJrzK)
- YC Startup School 2012, 2013, 2014 videos (https://www.youtube.com/channel/UCcefcZRL2oaA_uBNeo5UOWg/playlists)
⟡ How to Start a Startup (http://startupclass.samaltman.com/)
⟡ Y Combinator Universe (http://ycuniverse.com/)
⟡ Y Combinator Startup Class (https://courses.platzi.com/classes/startup-class/)
- Y Combinator's startup School (https://www.startupschool.org/)
⟡ Startup courses at Edx
 (https://www.edx.org/learn/starting-business) - Learn how to start your new business venture with free online entrepreneurship and business development courses from MIT, IIMB and other top schools.
⟡ Startup courses at Edx (https://www.edx.org/learn/starting-business) - Learn how to start your new business venture with free online entrepreneurship and business development courses from 
MIT, IIMB and other top schools.
- Authors @Google: Eric Ries "The Lean Startup" (https://www.youtube.com/watch?v=fEvKo90qBns)
- Marc Andreessen & Dave McClure: The Future of Startups, VC's, and Technology (https://www.youtube.com/watch?v=pLNQZegq7KA&app=desktop)
- Foundation 37 // David Byttow (https://www.youtube.com/watch?feature=player_embedded&v=7PmBk7hgUqg)
- How to Start a Startup - IIM A (https://www.youtube.com/channel/UCtiqGX-_f8kA0MZkQ4yPJ5g)
 General
 General
- The Lean Startup - Eric Ries (book) (http://www.amazon.com/The-Lean-Startup-Entrepreneurs-Continuous/dp/0307887898)
- Running Lean - Ash Maurya (book) (http://www.amazon.com/Running-Lean-Iterate-Works-Series/dp/1449305172)
- The Four Steps to the Epiphany - Steve Blank (book) (http://www.amazon.com/Four-Steps-Epiphany-Steve-Blank/dp/0989200507)
@@ -103,16 +107,17 @@
- How to raise money (http://www.paulgraham.com/fr.html)
- High Output Management - Andrew S. Grove (book) (https://www.amazon.com/High-Output-Management-Andrew-Grove/dp/0679762884)
- Three business fables by Patrick Lencioni (https://en.wikipedia.org/wiki/Patrick_Lencioni) that are powerful tools to be a better leader:
- The Five Dysfunctions of a Team: A Leadership Fable by Patrick Lencioni (https://www.goodreads.com/book/show/21343.The_Five_Dysfunctions_of_a_Team) - Throughout the story, Lencioni reveals the five 
dysfunctions which go to the very heart of why teams even the best ones-often struggle. He outlines a powerful model and actionable steps that can be used to overcome these common hurdles and build a cohesive, 
effective team. 
- The Five Temptations of a CEO: A Leadership Fable by Patrick Lencioni (https://www.goodreads.com/book/show/49146.The_Five_Temptations_of_a_CEO) - Patrick Lencioni delivers a provocative message. CEOs mainly 
have themselves to blame when things go wrong. If you're a CEO (or a manager for that matter), do you have the courage to face it? Doing so could change your future -- for the better.
- The Five Dysfunctions of a Team: A Leadership Fable by Patrick Lencioni (https://www.goodreads.com/book/show/21343.The_Five_Dysfunctions_of_a_Team) - Throughout the story, Lencioni reveals 
the five dysfunctions which go to the very heart of why teams even the best ones-often struggle. He outlines a powerful model and actionable steps that can be used to overcome these common 
hurdles and build a cohesive, effective team. 
- The Five Temptations of a CEO: A Leadership Fable by Patrick Lencioni (https://www.goodreads.com/book/show/49146.The_Five_Temptations_of_a_CEO) - Patrick Lencioni delivers a provocative 
message. CEOs mainly have themselves to blame when things go wrong. If you're a CEO (or a manager for that matter), do you have the courage to face it? Doing so could change your future -- 
for the better.
- The Four Obsessions of an Extraordinary Executive: The Four Disciplines at the Heart of Making Any Organization World Class by Patrick Lencioni 
(https://www.goodreads.com/book/show/49172.The_Four_Obsessions_of_an_Extraordinary_Executive) - In this follow-up to his best-selling book, The Five Temptations of a CEO, Patrick Lencioni's focus is on a 
leader's crucial role in building a healthy organization--an often overlooked but essential element of business life that is the linchpin of sustained success. 
(https://www.goodreads.com/book/show/49172.The_Four_Obsessions_of_an_Extraordinary_Executive) - In this follow-up to his best-selling book, The Five Temptations of a CEO, Patrick Lencioni's 
focus is on a leader's crucial role in building a healthy organization--an often overlooked but essential element of business life that is the linchpin of sustained success. 
 Resources
 Resources
- Product Hunt (http://www.producthunt.com/)
- Hacker News (https://news.ycombinator.com/)
- Crunchbase (http://www.crunchbase.com/)
@@ -120,18 +125,18 @@
- BetaPage (https://betapage.co/)
- StartupJohn (https://www.startupjohn.com/)
 Accelerators
 Accelerators
- Alchemist (https://alchemistaccelerator.com/) - Enterprise sales accelerator
- YCombinator (https://www.ycombinator.com/about/) - Seed funding for startups (from the creators of HackerNews)
- 500 Startups (https://500.co/) - One of the top accelerators with a global presence
- Techstars (https://www.techstars.com/) - One of the world's leading accelerators offering a range of programs
 Finance
 Finance
- Brex (https://www.brex.com/about/) - Banking for newly-founded tech startups made easy
- Revolut Business (https://www.revolut.com/business/business-account) - Control your payments, company cards, expenses and more from one app
- Ramp (https://ramp.com/) - Cards, bills, payments, approvals, and more for startups
 Reading
 Reading
- Ideas are just a multiplier of execution (http://sivers.org/multiply)
- Do things that don't scale by Paul Graham (http://paulgraham.com/ds.html)
- Startup = Growth by Paul Graham (http://paulgraham.com/growth.html)
@@ -143,19 +148,20 @@
- The Dentist Office Software Story (http://avc.com/2014/07/the-dentist-office-software-story/)
- 27 books every startup ought to read by Hiten Shah (https://hitenism.com/startup-books/)
 Engineering
 Engineering
- Argonaut (https://argonaut.dev/) - Deploy apps and infrastructure on your cloud in minutes. Support for custom and third-party app deployments on Kubernetes and Lambda environments. Free forever startup tier 
allows unlimited apps and deployments for 5 environments and 2 users.
- Argonaut (https://argonaut.dev/) - Deploy apps and infrastructure on your cloud in minutes. Support for custom and third-party app deployments on Kubernetes and Lambda environments. Free 
forever startup tier allows unlimited apps and deployments for 5 environments and 2 users.
- Datadog (https://www.datadoghq.com/) - Modern app monitoring and security for applications
- The one cost engineers and product managers don't consider (https://web.archive.org/web/20200728004935if_/https://firstround.com/review/The-one-cost-engineers-and-product-managers-dont-consider/)
- Software Engineering and Development is expensive and delicate. Use Spurwing (https://www.spurwing.io/) instead of reinventing the wheel when it comes to time management solutions. Spurwing is like Stripe but 
for appointment scheduling. This API makes it easy to add robust appointment booking and calendaring features to any application. The Spurwing API is a secure and feature-rich, accessible product for building 
custom solutions, product integrations, scheduling and calendaring widgets. You are only limited by your own imagination.
- The one cost engineers and product managers don't consider 
(https://web.archive.org/web/20200728004935if_/https://firstround.com/review/The-one-cost-engineers-and-product-managers-dont-consider/)
- Software Engineering and Development is expensive and delicate. Use Spurwing (https://www.spurwing.io/) instead of reinventing the wheel when it comes to time management solutions. Spurwing
is like Stripe but for appointment scheduling. This API makes it easy to add robust appointment booking and calendaring features to any application. The Spurwing API is a secure and 
feature-rich, accessible product for building custom solutions, product integrations, scheduling and calendaring widgets. You are only limited by your own imagination.
Reach out to ilya@spurwing.io (ilya@spurwing.io) for an intro call.
 Venture Capital and Raising Money
 Venture Capital and Raising Money
- Black Swan farming by Paul Graham (http://paulgraham.com/swan.html)
- How to convince investors by Paul Graham (http://paulgraham.com/convince.html)
@@ -165,7 +171,7 @@
- Raising Capital: This is the Advice We Give Our Founders (http://a16z.com/2014/09/26/valuation-this-is-the-advice-we-give-our-founders/)
- Free Startup Pitch Deck Templates for Figma (https://www.figmafinder.com/figma-pitch-deck)
 Marketing Sales & Metrics
 Marketing Sales & Metrics
- The Pmarca Guide to Startups, part 4: The only thing that matters (http://web.archive.org/web/20070701074943/http://blog.pmarca.com/2007/06/the-pmarca-gu-2.html)
- Startup Metrics for Pirates by Dave McClure (http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version)
@@ -173,12 +179,12 @@
- Guide to SaaS metrics by David Skok (http://www.forentrepreneurs.com/saas-metrics/)
- Free Marketing guides by Kissmetrics (http://blog.kissmetrics.com/marketing-guides/)
- Elements of a viral launch page by SmashingMagazine (http://www.smashingmagazine.com/2011/09/01/elements-of-a-viral-launch-page/)
- Self-Service SaaS: A Beginner’s Guide to Maximizing Growth (https://www.chargebee.com/resources/guides/self-service-saas-revenue-growth/) - There aren’t many resources available that thoroughly outline the 
basics of managing self-service revenue at a SaaS company, but Chargebee does a nice job of it in this guide. By explaining the basics, providing a framework, including real-world examples from the SaaS space, 
and linking out to additional resources this asset is a solid place to start!
- Self-Service SaaS: A Beginner’s Guide to Maximizing Growth (https://www.chargebee.com/resources/guides/self-service-saas-revenue-growth/) - There aren’t many resources available that 
thoroughly outline the basics of managing self-service revenue at a SaaS company, but Chargebee does a nice job of it in this guide. By explaining the basics, providing a framework, including
real-world examples from the SaaS space, and linking out to additional resources this asset is a solid place to start!
 Task Management & Collaboration
 Task Management & Collaboration
- Asana (https://asana.com) - Track your team's work & manage projects
- Trello (https://trello.com) - Create and manage kanban boards
@@ -194,7 +200,7 @@
- Logit.io (https://logit.io/) - Collaborative visualisation platform with no limits on the number of users or teams.
 Marketing Tools
 Marketing Tools
- Buffer (https://buffer.com) - Social Media analytics and Scheduling
- BuzzSumo (https://buzzsumo.com) - Find Most Shared Content and Key Influencers
@@ -208,14 +214,15 @@
- Smartlook (https://www.smartlook.com/)- Understand how people interact with your website and improve conversion
- SocialDog (https://social-dog.net/) - All-in-one Twitter marketing tool.
 Coworking & Virtual Offices
 Coworking & Virtual Offices
- WeWork (https://wework.com)
- Regus (https://regus.com)
- Staples Studio (https://staples.com/studio)
- Canada Virtual Office (https://canadavirtualoffice.com)
 Leadership & People
- How to Start a Movement (https://www.ted.com/talks/derek_sivers_how_to_start_a_movement?language=en) - 3 minute video drawing parallels to leadership and the importance of the people that follow the leader. 
Critical for a start-up to achieve and maintain alignment
- Employee Engagement: The Wonder Drug For Customer Satisfaction (https://www.forbes.com/sites/kevinkruse/2014/01/07/employee-engagement-the-wonder-drug-for-customer-satisfaction/#152c5aeb6d46) - short article 
showing the high correlation between employee engagement and customer satisfaction. Satisfied customers and happy/engaged employees produce the most amazing start-ups - or any type of company for that matter.
 Leadership & People
- How to Start a Movement (https://www.ted.com/talks/derek_sivers_how_to_start_a_movement?language=en) - 3 minute video drawing parallels to leadership and the importance of the people that 
follow the leader. Critical for a start-up to achieve and maintain alignment
- Employee Engagement: The Wonder Drug For Customer Satisfaction 
(https://www.forbes.com/sites/kevinkruse/2014/01/07/employee-engagement-the-wonder-drug-for-customer-satisfaction/#152c5aeb6d46) - short article showing the high correlation between employee 
engagement and customer satisfaction. Satisfied customers and happy/engaged employees produce the most amazing start-ups - or any type of company for that matter.