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Jonas Zeunert
2024-04-22 21:54:39 +02:00
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 Awesome Advertising !Awesome (https://awesome.re/badge.svg) (https://awesome.re)
 Awesome Advertising !Awesome (https://awesome.re/badge.svg) (https://awesome.re)
A curated list of advertising and programmatic media content and resources.
Disclaimer: I know people really dislike and, sometimes, get angry about ads on sites and apps. As they are widely used by individuals and companies to monetize, the main goal of this list is to share knowledge 
about how to implement it correctly and in an optimized way.
Disclaimer: I know people really dislike and, sometimes, get angry about ads on sites and apps. As they are widely used by individuals and companies to monetize, the main goal of this list is
to share knowledge about how to implement it correctly and in an optimized way.
Contents
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Concepts and Fundamentals
- What does an Ad Server does and how can you benefit from it? (https://www.thinkwithgoogle.com/intl/en-145/perspectives/local-articles/what-does-ad-server-do-and-how-can-you-benefit-it/) - Explain what an Ad 
Server do and how it can benefit your business.
- What does an Ad Server does and how can you benefit from it? (https://www.thinkwithgoogle.com/intl/en-145/perspectives/local-articles/what-does-ad-server-do-and-how-can-you-benefit-it/) - 
Explain what an Ad Server do and how it can benefit your business.
- What is an Ad Server (https://adzerk.com/blog/what-is-an-ad-server/) - Explain what an Ad Server is, Publisher vs Advertiser, why have one ad server.
Best Practices
- Coalition for Better Ads (https://www.betterads.org/) - A group of companies (Google, Facebook, etc) that publish research about how to improve the online consumer ad experience and defined some standards.
- Coalition for Better Ads (https://www.betterads.org/) - A group of companies (Google, Facebook, etc) that publish research about how to improve the online consumer ad experience and defined
some standards.
Ad Managers / Ad Servers / Platforms
- Adform (https://site.adform.com/) - Advertising platform.
- Adzerk (https://adzerk.com/) - Ad serving APIs to build and scale server-side ad platforms.
- Google Ad Manager (formerly DFP: DoubleClick for Publishers) (https://admanager.google.com/)
- Google Display & Video 360 (a.k.a DV360 / formerly DoubleClick Bid Manager) (https://displayvideo.google.com/) - Integrated tool that helps creative, data, and media teams work together to execute end-to-end 
campaigns.
- Google Display & Video 360 (a.k.a DV360 / formerly DoubleClick Bid Manager) (https://displayvideo.google.com/) - Integrated tool that helps creative, data, and media teams work together to 
execute end-to-end campaigns.
- Smart AdServer (https://smartadserver.com/) - Ad Server.
Google Ad Manager
- About Ad Manager and Ad Exchange (https://support.google.com/admanager/topic/7505788) - Info about Google Ad Manager and Ad Exchange.
- Common problems / Troubleshooting (https://support.google.com/admanager/topic/6048322) - How to solve common problems / issues with Google Ad Manager.
- Google Ad Manager Fundamentals (https://skillshop.exceedlms.com/student/path/17117-drive-advertising-revenue-with-google-ad-manager) - Google Academy videos about Ad Manager (you should login to see the 
videos).
- Google Ad Manager Fundamentals (https://skillshop.exceedlms.com/student/path/17117-drive-advertising-revenue-with-google-ad-manager) - Google Academy videos about Ad Manager (you should 
login to see the videos).
- Help center (https://support.google.com/admanager/) - Google Ad Manager Help Center.
- Release notes (2019) (https://support.google.com/admanager/answer/9197913) - 2019 Google Ad Manager releases archive.
- Setup guide (https://support.google.com/admanager/topic/7505789) - Guide to set up Google Ad Manager.
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Programmatic
- Google Ads Academy: Programmatic (https://academy.exceedlms.com/student/catalog/list?category_ids=682-programmatic) - Google Academy videos about Programmatic (you should login to see the videos).
- Google Ads Academy: Programmatic (https://academy.exceedlms.com/student/catalog/list?category_ids=682-programmatic) - Google Academy videos about Programmatic (you should login to see the 
videos).
Header Bidding (HB)
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Prebid Libraries / Tools
- Prebid + GAM setup tool (https://github.com/kmjennison/dfp-prebid-setup) - An automated line item generator for Prebid.js and Google Ad Manager.
- React Prebid - GitHub (https://github.com/technology-ebay-de/react-prebid) | Docs (https://github.com/technology-ebay-de/react-prebid/wiki) - React library to implement Google Ad Manager on your website.
- React Prebid - GitHub (https://github.com/technology-ebay-de/react-prebid) | Docs (https://github.com/technology-ebay-de/react-prebid/wiki) - React library to implement Google Ad Manager on
your website.
Newsletters
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Contributing
Contributions to this list are always welcome! Take a look at contribution guidelines (https://github.com/cenoura/awesome-ads/blob/master/CONTRIBUTING.md) and feel free to open a PR adding/updating items.
Contributions to this list are always welcome! Take a look at contribution guidelines (https://github.com/cenoura/awesome-ads/blob/master/CONTRIBUTING.md) and feel free to open a PR 
adding/updating items.
Contact