[38;5;12m                                                                              [39m[38;2;255;187;0m[1m[4mAwesome Advertising [0m[38;5;14m[1m[4m![0m[38;2;255;187;0m[1m[4mAwesome[0m[38;5;14m[1m[4m (https://awesome.re/badge.svg)[0m[38;2;255;187;0m[1m[4m (https://awesome.re)[0m

[38;5;14m[1mA curated list of advertising and programmatic media content and resources.[0m

[38;5;14m[1mDisclaimer:[0m[38;5;12m [39m[38;5;12mI[39m[38;5;12m [39m[38;5;12mknow[39m[38;5;12m [39m[38;5;12mpeople[39m[38;5;12m [39m[38;5;12mreally[39m[38;5;12m [39m[38;5;12mdislike[39m[38;5;12m [39m[38;5;12mand,[39m[38;5;12m [39m[38;5;12msometimes,[39m[38;5;12m [39m[38;5;12mget[39m[38;5;12m [39m[38;5;12mangry[39m[38;5;12m [39m[38;5;12mabout[39m[38;5;12m [39m[38;5;12mads[39m[38;5;12m [39m[38;5;12mon[39m[38;5;12m [39m[38;5;12msites[39m[38;5;12m [39m[38;5;12mand[39m[38;5;12m [39m[38;5;12mapps.[39m[38;5;12m [39m[38;5;12mAs[39m[38;5;12m [39m[38;5;12mthey[39m[38;5;12m [39m[38;5;12mare[39m[38;5;12m [39m[38;5;12mwidely[39m[38;5;12m [39m[38;5;12mused[39m[38;5;12m [39m[38;5;12mby[39m[38;5;12m [39m[38;5;12mindividuals[39m[38;5;12m [39m[38;5;12mand[39m[38;5;12m [39m[38;5;12mcompanies[39m[38;5;12m [39m[38;5;12mto[39m[38;5;12m [39m[38;5;12mmonetize,[39m[38;5;12m [39m[38;5;12mthe[39m[38;5;12m [39m[38;5;12mmain[39m[38;5;12m [39m[38;5;12mgoal[39m[38;5;12m [39m[38;5;12mof[39m[38;5;12m [39m[38;5;12mthis[39m[38;5;12m [39m[38;5;12mlist[39m[38;5;12m [39m[38;5;12mis[39m[38;5;12m [39m[38;5;12mto[39m[38;5;12m [39m[38;5;12mshare[39m[38;5;12m [39m[38;5;12mknowledge[39m[38;5;12m [39m[38;5;12mabout[39m[38;5;12m [39m[38;5;12mhow[39m[38;5;12m [39m[38;5;12mto[39m[38;5;12m [39m[38;5;12mimplement[39m[38;5;12m [39m[38;5;12mit[39m
[38;5;12mcorrectly[39m[38;5;12m [39m[38;5;12mand[39m[38;5;12m [39m[38;5;12min[39m[38;5;12m [39m[38;5;12man[39m[38;5;12m [39m[38;5;12moptimized[39m[38;5;12m [39m[38;5;12mway.[39m

[38;2;255;187;0m[4mContents[0m

[38;5;12m- [39m[38;5;14m[1mAcronyms and Abbreviations[0m[38;5;12m (#acronyms-and-abbreviations)[39m
[38;5;12m- [39m[38;5;14m[1mConcepts and Fundamentals[0m[38;5;12m (#concepts-and-fundamentals)[39m
[38;5;12m- [39m[38;5;14m[1mBest Practices[0m[38;5;12m (#best-practices)[39m
[38;5;12m- [39m[38;5;14m[1mAd Managers / Ad Servers / Platforms[0m[38;5;12m (#ad-managers--ad-servers--platforms)[39m
[38;5;12m- [39m[38;5;14m[1mGoogle Ad Manager[0m[38;5;12m (#google-ad-manager)[39m
[38;5;12m- [39m[38;5;14m[1mGAM Libraries / Tools[0m[38;5;12m (#gam-libraries--tools)[39m
[38;5;12m- [39m[38;5;14m[1mFacebook / Instagram[0m[38;5;12m (#facebook--instagram)[39m
[38;5;12m- [39m[38;5;14m[1mProgrammatic[0m[38;5;12m (#programmatic)[39m
[38;5;12m- [39m[38;5;14m[1mHeader Bidding (HB)[0m[38;5;12m (#header-bidding-hb)[39m
[38;5;12m- [39m[38;5;14m[1mPrebid[0m[38;5;12m (#prebid)[39m
[38;5;12m- [39m[38;5;14m[1mPrebid Libraries / Tools[0m[38;5;12m (#prebid-libraries--tools)[39m
[38;5;12m- [39m[38;5;14m[1mNewsletters[0m[38;5;12m (#newsletters)[39m
[38;5;12m- [39m[38;5;14m[1mContact[0m[38;5;12m (#contact)[39m

[38;2;255;187;0m[4mAcronyms and Abbreviations[0m

[38;5;12m- AdOps: Advertising Operations[39m
[38;5;12m- AdX: Ad Exchange[39m
[38;5;12m- CPC: Cost Per Click[39m
[38;5;12m- CPM: Cost Per Mille[39m
[38;5;12m- CR: Conversion Rate[39m
[38;5;12m- CTR: Click Through Rate[39m
[38;5;12m- DFP: DoubleClick for Publishers[39m
[38;5;12m- DMP: Data Management Platform[39m
[38;5;12m- DSP: Demand Side Platform[39m
[38;5;12m- eCPM: Effective Cost Per Mille[39m
[38;5;12m- HB: Header Bidding[39m
[38;5;12m- RTB: Real Time Bidding[39m
[38;5;12m- SSP: Supply Side Platforms[39m

[38;2;255;187;0m[4mConcepts and Fundamentals[0m

[38;5;12m-[39m[38;5;12m [39m[38;5;14m[1mWhat[0m[38;5;14m[1m [0m[38;5;14m[1mdoes[0m[38;5;14m[1m [0m[38;5;14m[1man[0m[38;5;14m[1m [0m[38;5;14m[1mAd[0m[38;5;14m[1m [0m[38;5;14m[1mServer[0m[38;5;14m[1m [0m[38;5;14m[1mdoes[0m[38;5;14m[1m [0m[38;5;14m[1mand[0m[38;5;14m[1m [0m[38;5;14m[1mhow[0m[38;5;14m[1m [0m[38;5;14m[1mcan[0m[38;5;14m[1m [0m[38;5;14m[1myou[0m[38;5;14m[1m [0m[38;5;14m[1mbenefit[0m[38;5;14m[1m [0m[38;5;14m[1mfrom[0m[38;5;14m[1m [0m[38;5;14m[1mit?[0m[38;5;12m [39m[38;5;12m(https://www.thinkwithgoogle.com/intl/en-145/perspectives/local-articles/what-does-ad-server-do-and-how-can-you-benefit-it/)[39m[38;5;12m [39m[38;5;12m-[39m[38;5;12m [39m[38;5;12mExplain[39m[38;5;12m [39m[38;5;12mwhat[39m[38;5;12m [39m[38;5;12man[39m[38;5;12m [39m[38;5;12mAd[39m[38;5;12m [39m[38;5;12mServer[39m[38;5;12m [39m[38;5;12mdo[39m[38;5;12m [39m[38;5;12mand[39m[38;5;12m [39m[38;5;12mhow[39m[38;5;12m [39m[38;5;12mit[39m[38;5;12m [39m[38;5;12mcan[39m[38;5;12m [39m
[38;5;12mbenefit[39m[38;5;12m [39m[38;5;12myour[39m[38;5;12m [39m[38;5;12mbusiness.[39m
[38;5;12m- [39m[38;5;14m[1mWhat is an Ad Server[0m[38;5;12m (https://adzerk.com/blog/what-is-an-ad-server/) - Explain what an Ad Server is, Publisher vs Advertiser, why have one ad server.[39m

[38;2;255;187;0m[4mBest Practices[0m

[38;5;12m- [39m[38;5;14m[1mCoalition for Better Ads[0m[38;5;12m (https://www.betterads.org/) - A group of companies (Google, Facebook, etc) that publish research about how to improve the online consumer ad experience and defined some standards.[39m

[38;2;255;187;0m[4mAd Managers / Ad Servers / Platforms[0m

[38;5;12m- [39m[38;5;14m[1mAdform[0m[38;5;12m (https://site.adform.com/) - Advertising platform.[39m
[38;5;12m- [39m[38;5;14m[1mAdzerk[0m[38;5;12m (https://adzerk.com/) - Ad serving APIs to build and scale server-side ad platforms.[39m
[38;5;12m- [39m[38;5;14m[1mGoogle Ad Manager (formerly DFP: DoubleClick for Publishers)[0m[38;5;12m (https://admanager.google.com/)[39m
[38;5;12m- [39m[38;5;14m[1mGoogle Display & Video 360 (a.k.a DV360 / formerly DoubleClick Bid Manager)[0m[38;5;12m (https://displayvideo.google.com/) - Integrated tool that helps creative, data, and media teams work together to execute end-to-end campaigns.[39m
[38;5;12m- [39m[38;5;14m[1mSmart AdServer[0m[38;5;12m (https://smartadserver.com/) - Ad Server.[39m

[38;2;255;187;0m[4mGoogle Ad Manager[0m

[38;5;12m- [39m[38;5;14m[1mAbout Ad Manager and Ad Exchange[0m[38;5;12m (https://support.google.com/admanager/topic/7505788) - Info about Google Ad Manager and Ad Exchange.[39m
[38;5;12m- [39m[38;5;14m[1mCommon problems / Troubleshooting[0m[38;5;12m (https://support.google.com/admanager/topic/6048322) - How to solve common problems / issues with Google Ad Manager.[39m
[38;5;12m- [39m[38;5;14m[1mGoogle Ad Manager Fundamentals[0m[38;5;12m (https://skillshop.exceedlms.com/student/path/17117-drive-advertising-revenue-with-google-ad-manager) - Google Academy videos about Ad Manager (you should login to see the videos).[39m
[38;5;12m- [39m[38;5;14m[1mHelp center[0m[38;5;12m (https://support.google.com/admanager/) - Google Ad Manager Help Center.[39m
[38;5;12m- [39m[38;5;14m[1mRelease notes (2019)[0m[38;5;12m (https://support.google.com/admanager/answer/9197913) - 2019 Google Ad Manager releases archive.[39m
[38;5;12m- [39m[38;5;14m[1mSetup guide[0m[38;5;12m (https://support.google.com/admanager/topic/7505789) - Guide to set up Google Ad Manager.[39m

[38;2;255;187;0m[4mGAM Libraries / Tools[0m

[38;5;12m- React DFP - [39m[38;5;14m[1mGitHub[0m[38;5;12m (https://github.com/jaanauati/react-dfp) | [39m[38;5;14m[1mDocs[0m[38;5;12m (http://react-dfp.ml/) - React library to implement Google Ad Manager on your website.[39m

[38;2;255;187;0m[4mFacebook / Instagram[0m

[38;5;12m- [39m[38;5;14m[1mFacebook Blueprint[0m[38;5;12m (https://www.facebook.com/business/learn) - Online training for Advertising on Facebook and Instagram.[39m

[38;2;255;187;0m[4mProgrammatic[0m

[38;5;12m- [39m[38;5;14m[1mGoogle Ads Academy: Programmatic[0m[38;5;12m (https://academy.exceedlms.com/student/catalog/list?category_ids=682-programmatic) - Google Academy videos about Programmatic (you should login to see the videos).[39m

[38;2;255;187;0m[4mHeader Bidding (HB)[0m

[38;5;12m- [39m[38;5;14m[1mBeginner's Guide to Header Bidding[0m[38;5;12m (https://adprofs.co/beginners-guide-to-header-bidding/) - Complete guide to understand HB, why it's important, how does it work.[39m
[38;5;12m- [39m[38;5;14m[1mWhat is Header Bidding by Prebid[0m[38;5;12m (http://prebid.org/overview/intro.html#header-bidding) - Guide about HB from the most used library to implement it.[39m

[38;2;255;187;0m[4mPrebid[0m

[38;5;12m- [39m[38;5;14m[1mPrebid[0m[38;5;12m (http://prebid.org/) - Website of the most used library to implement HB.[39m
[38;5;12m- [39m[38;5;14m[1mPrebid for AdOps[0m[38;5;12m (http://prebid.org/adops/before-you-start.html) - Prebid Guide to AdOps.[39m
[38;5;12m- [39m[38;5;14m[1mPrebid for Developers[0m[38;5;12m (http://prebid.org/developers.html) - Prebid Guide to Developers.[39m
[38;5;12m- [39m[38;5;14m[1mGoogle Ad Manager + Prebid.js[0m[38;5;12m (http://prebid.org/adops/setting-up-prebid-multi-format-in-dfp.html) - How to setup Prebid.js with Google Ad Manager.[39m
[38;5;12m- [39m[38;5;14m[1mSmart Ad Server + Prebid.js[0m[38;5;12m (https://support.smartadserver.com/s/article/Holistic-Setup) - How to set up Prebid.js with Smart Ad Server.[39m

[38;2;255;187;0m[4mPrebid Libraries / Tools[0m

[38;5;12m- [39m[38;5;14m[1mPrebid + GAM setup tool[0m[38;5;12m (https://github.com/kmjennison/dfp-prebid-setup) - An automated line item generator for Prebid.js and Google Ad Manager.[39m
[38;5;12m- React Prebid - [39m[38;5;14m[1mGitHub[0m[38;5;12m (https://github.com/technology-ebay-de/react-prebid) | [39m[38;5;14m[1mDocs[0m[38;5;12m (https://github.com/technology-ebay-de/react-prebid/wiki) - React library to implement Google Ad Manager on your website.[39m

[38;2;255;187;0m[4mNewsletters[0m

[38;5;12m- [39m[38;5;14m[1mAdProfs[0m[38;5;12m (https://adprofs.co/this-week-in-ad-tech/) - This week in ad tech - one email per week, 5 min read.[39m
[38;5;12m- [39m[38;5;14m[1mBusiness News from Facebook[0m[38;5;12m (https://www.facebook.com/business/m/updates-signup) - Latest updates, marketing trends and advertising tips from Facebook.[39m
[38;5;12m- [39m[38;5;14m[1mHappy Friday by Simon J. Harris[0m[38;5;12m (https://simonjharris.substack.com) - Ad tech info curated by [39m[38;5;14m[1m@SimonJHarris[0m[38;5;12m (https://twitter.com/SimonJHarris).[39m

[38;2;255;187;0m[4mContributing[0m

[38;5;12mContributions to this list are always welcome! Take a look at [39m[38;5;14m[1mcontribution guidelines[0m[38;5;12m (https://github.com/cenoura/awesome-ads/blob/master/CONTRIBUTING.md) and feel free to open a PR adding/updating items.[39m

[38;2;255;187;0m[4mContact[0m

[38;5;12mIf you have any questions or suggestions about this list, do not hesitate to contact me on Twitter [39m[38;5;14m[1m@\_seunoura[0m[38;5;12m (https://twitter.com/_seunoura) or [39m[38;5;14m[1mopen an issue[0m[38;5;12m (https://github.com/cenoura/awesome-ads/issues/new).[39m

[38;2;255;187;0m[4mLicense[0m

[38;5;12mThis work is licensed under [39m[38;5;14m[1mCreative Commons Attribution 4.0 International[0m[38;5;12m (https://github.com/cenoura/awesome-ads/blob/master/LICENSE).[39m
